IMBA

A Long-Term Partnership Across International Brands

Through our long-standing partnership with Fashion Freedom, one of Greece's leading fashion and lifestyle distributors, MTT designed and delivered experiential activations for an international portfolio of brands including Converse, HOKA, TOMS and G-Star RAW.

Every experience is tailored to reflect each brand's identity, values and audience, creating authentic connections that extend far beyond the event itself.

Working closely with each brand's marketing team, MTT transforms campaign concepts into live experiences through creative artwork, consumer competitions, promotional activations, retail installations and branded events, ensuring every execution remains true to the brand's identity while delivering a seamless audience experience.

Strategic Event Consulting • Brand Activations • Experiential Marketing • Creative Direction • Retail Experiences • Community Engagement

Highlights

Converse

Sneakerness, Eden Party, Bloody Hawk live concert & consumer activations.

HOKA

Ladies Run & Santorini Run.

TOMS

Purpose-driven community activation.

G-Star RAW

Retail installation at Attica Department Store.